Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

One of the things I am enjoying about the current API buzz is watching the various ways APIs are wiggling their way into product marketing. I recently wrote about a company’s pitch that included a ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

Facebook has been tweaking Canvas since the social media network introduced the ad format officially in February last year. In September, Facebook gave Canvas ads 360-degree capabilities and let ...

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...