One noticeable effect of the recession is the way companies are developing strategy and innovation on the fly. Anyone in any doubt that old strategy is dying should take a look around at what ...

In recent months, perhaps even years, marketers have developed a healthy concern for the “safety” of their brands across media channels, particularly digital ones involving user-generated content such ...

A recent controversy involving Google has brought to light a growing concern companies have across the Internet: Advertisers often don't know exactly where their ads are running. Media buying agency ...