It's not enough to have its agents in streets and schools; ICE now wants to see what data online ads already collect about you. The US Immigration and Customs Enforcement last week issued a Request ...

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...