April Fools' Day, which is Wednesday, April 1, likely began in the 15th century. But now it's become more of marketing mischief by big brands.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

Michael Che got some extra laughs on "Saturday Night Live" this weekend, finding a hilariously cruel way to prank Colin Jost ...