Social media platform Pinterest is acquiring tvScientific, a connected television advertising platform that automates and optimizes ad buying for marketers. “The deal will help expand Pinterest's ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen. Now globally available in Google Ads, you can buy non-skippable ...