Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Midan Marketing will conduct a free, live webinar to share its proprietary Meat Consumer Segmentation research, initially presented at the 2017 Annual Meat Conference. Principals Michael Uetz and ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...