Search Engine Land

Google Analytics 4 launches additional instant support options and new video tutorials

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...
Searchenginejournal.com

Google Rolls Out First-Party Data Solution For Analytics Users

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...
Search Engine Land

Google Analytics 4 introduces benchmarking data

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide ...
Searchenginejournal.com

Google Tests “Analytics Advisor” Inside GA4, According To Reports

SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...