The angle of your gaze influences more than just visual impressions—it impacts decisions, behaviors, and even safety. For Shaffer and his team, including co-author Montse Juarez, the work is just the ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

An illusion is when we see and perceive an object that doesn't match the sensory input that reaches our eyes. In the case of the image below, the sensory input is four Pac Man–like black figures. But ...

A study of mice starts to unravel how the brain gets tricked by this kind of optical illusion, and it gives clues about how visual perception works. When you purchase through links on our site, we may ...

To what extent has Earth’s gravity shaped our cognitive and brain functions? Utilizing spaceflight and a ground-based analog, a new study shows that the human brain relies on bodily gravitational ...

I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can be. A study from Ohio researchers reveals that even small changes in the ...