Pink Papyrus reports a growing trend in pet humanization, with Millennials and Gen Z viewing pets as family, reshaping ...

Pet wellness subscription services are expanding rapidly, driven by rising pet humanization, preventive health focus, and digital convenience. Market research projects the sector to more than double ...

The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

APPA 2026 report shows U.S. pet industry at $158 billion in 2025, heading to $165 billion in 2026. Average owner spend rose ...

Golden retriever influencer Tucker Budzyn’s exuberant but awkward ‘flirting’ attempts with other dogs have gone viral, winning laughs for his unfiltered enthusiasm. The lighthearted moment unfolds ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...

Monday - Friday, 6:00 - 7:00 PM ET Jim Cramer has always said that the humanization of pets is one of the greatest investing themes out there. But he still didn't see it coming when privately held ...

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) ...