New bass lure patterns come along frequently and, typically, disappear with the same speed, but a pattern truly new to the largemouth world in recent years is continuing to hold its own in the ...

Choosing the right fishing lure can turn a slow day into a memorable one. From matching prey size and movement to adjusting for seasons and water clarity, lure selection is both art and science.

Learn how weather, water conditions, habitat, and forage influence fish behavior. Discover how reading patterns and using fishing activity tools can improve catch consistency.

Open-access research from the University of Kansas appearing in the peer-reviewed journal Ichthyology & Herpetology is giving new detail to the evolutionary history of anglerfishes’ lures, studying ...

It might be safe to say that trolling lures for blue ­marlin in the calm and tranquil waters off the Kona, Hawaii, coast is as good as it gets. With three towering ­volcanoes ­setting the backdrop, ...