After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ...
The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...
Add Yahoo as a preferred source to see more of our stories on Google. In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the ...
Modelo Brings the “Best Seat in the House” to Fútbol Fans Everywhere After activating around the sport for over 30 years, ...
Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...
Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...
To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...
Modelo Noche Especial—a limited-edition amber, holiday beer— is launching to embrace the cherished Mexican holiday of Noche Buena celebrated by millions in the U.S. · GlobeNewswire Inc. CHICAGO, Nov.
Constellation Brands, the US owner of Modelo Especial and Corona, bet big on Latino customers for growth. But that strategy is unraveling under the Trump administration’s mass deportation push. Many ...
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