PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches PATTERN Beauty with the brand’s extensive assortment of washes, treatments, styling tools and more. As the brand’s first-ever department store partner ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...

Pattern Beauty is prioritizing brand awareness after six years of "tremendous growth," co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

At the kickoff party for the Byrdie Beauty Lab, the Pattern Beauty founder and co-CEO spoke to PEOPLE about life on and off duty Stephen Lovekin / Shutterstock for Dotdash Meredith When Tracee Ellis ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

This time of year—as temperatures fall and the humidity of summer begins to wane—our hair requires more from our routine than just a bi-weekly shampoo and condition. So, to hydrate this season’s dry, ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...