"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags. Subscribe to our ...

Performative culture has shifted from criticism to currency among Gen Z. This article explores how curated online identities, ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

Forbes contributors publish independent expert analyses and insights. Brett F. Braley-Palko is a novelist and journalist covering menswear. Jacob Elordi is seen during the Milan Fashion Week, ...

A male friend of mine once asked me what the secret to getting girls is. I took one glance at his tote bag from his hometown’s public library, the film camera inside, the taro bubble tea on the table ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...