The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

An icon in the shape of a lightning bolt. Impact Link KEY POINTS Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted ...

Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad ...

This research report titled ‘ Global Programmatic Advertising Display Market 2017-2021 ’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. To calculate the ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety ...