SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...

SiriusXM and iHeartMedia are in early talks over a potential merger that could unite their strengths in radio, streaming, and podcasting. Industry veteran Irving Azoff is reportedly involved, with the ...

Starting this fall, advertisers can buy guaranteed audio ad impressions against YouTube audiences directly through SiriusXM ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

From the Radio World “Who’s Buying What” page: SiriusXM Media announced it is teaming up with software developer Narrativ to deliver AI-generated voice replicas to advertisers. A release said that the ...

YouTube has struck a deal with SiriusXM Media which will change how audio ads are handled on the platform for podcasts and ...

IHeartMedia shares surged and Sirius XM stock dipped after reports of preliminary talks to merge, potentially creating the ...

SpaceX launched the SXM-10 satellite for SiriusXM after multiple weather delays. The satellite will provide audio entertainment and information services to North America and the Caribbean. This launch ...

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...