Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social ...

The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The ...

The post [UPDATE: Confirmed] YouTube Is Testing New Livestream Ads Format That Interrupt Less appeared first on Android ...

YouTube appears to have removed the close button from side panel ads. The removal of the button means that mobile ad side panels can no longer be dismissed. YouTube is a fluid platform where changes ...

Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of ...

Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset ...

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...