DoubleVerify says it is the first measurement provider to earn Media Rating Council accreditation for TikTok video viewability, extending its audited measurement to one of the fastest-growing social ...

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand ...

Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he ...

On Dec. 16, 2014, IAB released “State of Viewability Transactions 2015,” a position paper that put forth seven principles for viewability transactions in 2015. Since then, the press and the ecosystem ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 4 years ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, viewability felt like a threat. Publishers watched nervously as agencies began demanding proof that ads ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparencyNEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify ...

NEW YORK—DoubleVerify has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, making it the first ...

DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced that it ...