The two largest radio companies in the United States, iHeartMedia and Sirius XM, are in early talks to create the largest ...

SiriusXM and iHeartMedia are in early talks over a potential merger that could unite their strengths in radio, streaming, and podcasting. Industry veteran Irving Azoff is reportedly involved, with the ...

SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...

Starting this fall, advertisers can buy guaranteed audio ad impressions against YouTube audiences directly through SiriusXM ...

From the Radio World “Who’s Buying What” page: SiriusXM Media announced it is teaming up with software developer Narrativ to deliver AI-generated voice replicas to advertisers. A release said that the ...

YouTube has struck a deal with SiriusXM Media which will change how audio ads are handled on the platform for podcasts and ...

SpaceX launched the SXM-10 satellite for SiriusXM after multiple weather delays. The satellite will provide audio entertainment and information services to North America and the Caribbean. This launch ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

SpaceX is scheduled to launch the SXM-10 satellite for SiriusXM. The launch will take place from Launch Complex 40 at Cape Canaveral Space Force Station. There is a 60% chance of precipitation during ...

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

April 22 (Reuters) - SiriusXM has struck a deal with Alphabet's YouTube to become its exclusive audio advertising sales ...